On business and youth social action
“The Mayor’s Mentor Scheme provides a great opportunity for young people in Birmingham. We hope that together with One Million Mentors, a partner organisation in the #iwill campaign, this will strengthen the role that business can play in promoting social action amongst young people. We hope that as a result of receiving the benefits of mentoring themselves, many young people will go on to mentor other younger people as form of youth social action i.e. practical action in service of others to create positive change.” – Gillian Smith, Deputy CEO, Step Up to Serve
Resources on social action
Notes to editors
The Government (DCMS) and Big Lottery Fund have each invested £20 million in to the #iwill Fund which will help to transform the culture of community engagement by getting young people involved in greater social action opportunities.
Over four years the fund will be developed through investment and match funding from Trusts and Foundations, businesses and philanthropists
This innovative fund, bringing together a coalition of investors, aims to create the conditions to embed meaningful social action into the lives of every young person.
The #iwill campaign is being coordinated by the charity Step Up To Serve (Charity No.1154588). It was launched in 2013 after Government research into how the business, education, public and voluntary sectors could support young people to engage in social action (campaigning, fundraising and volunteering) between the ages of 10 and 20.
HRH The Prince of Wales is Patron of Step Up To Serve and the #iwill campaign. To date more than 600 organisations from across UK society have pledged to support the campaign goal of enabling more than 60% of 10-20 year-olds to participate in social action.
More information can be found at www.iwill.org.uk and @iwill_campaign
Big Lottery Fund
The Big Lottery Fund is the largest funder of community activity in the UK. We put people in the lead to improve their lives and communities, often through small, local projects.
We are responsible for giving out 40% of the money raised by National Lottery players for good causes. In 2016/17 we awarded £712.7 million and supported more than 13,814 projects across the UK for health, education, environment and charitable purposes.
Since June 2004 we have awarded £8.5 billion to projects that change the lives of millions of people.
For more information and contact details please visit www.biglotteryfund.org.uk/about-big/contact-us
Department for Digital, Culture, Media and Sport
020 7211 6000
Media enquiries (journalists only) 020 7211 2210
Out of hours telephone pager 07699 751 153.